Joan Costa -reconocido comunicólogo, diseñador, sociólogo e investigador de la comunicación visual- impartió un excelente seminario sobre imagen y comunicación corporativa los días 28, 29 y 30 de junio, como parte del programa CADI de la facultad de comunicación del Tecnológico de Monterrey. El evento tuvo lugar en las instalaciones del Campus Estado de México.
Joan Costa fundó en 1975, la Consultoría en Imagen y Comunicación, CIAC International, con sedes en Madrid, Barcelona y Buenos Aires. Esta empresa se dedica al diseño e implementación de programas globales de Identidad e Imagen Corporativa.
Joan Costa ha dirigido más de 300 programas de Comunicación, Imagen e Identidad Corporativa para empresas e instituciones de diferentes países de Europa y América Latina, entre otras: Banamex, Banco Nacional de México; Nueva Terminal Internacional del Aeropuerto de Ciudad de México (México); Banco de Bogotá (Colombia); Banco Galicia (Argentina), Banco Comercial Portugués; Crédit Lyonnais, Banco Nacional Ultramarino, Nova Rede e Império (Portugal); Groupama Assurances y Pernod Ricard (Francia) Deutsche Bank (Alemania); International Group Insurances Zurich y Plethora Holding (Suiza); Selfsime Elettronica (Italia); Amaleen (Gran Bretaña); Comité Económico y Social de la Unión Europea (Bruselas); entre muchas otras organizaciones e instituciones.
In recent years, we have been studying the organization and arrangement of complex media environments and the new media ecology in Mexico. As in other parts of the world, this new media ecology is the product of some important technologies that have been altering the environment and contributing to the formation of new societies with particular characteristics that differ from the general culture. One of these technologies -which tend to take on mythical proportions- is the Internet. The purpose of this work is to show how environments are changing in Mexico and the manner in which the Internet gives a fresh perspective to traditional activities in this society.
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Technology and Transformation
With the aim of fostering an academic tradition begun with the New York, St. Louis, and Toronto schools of media ecology, the Tecnológico de Monterrey, Campus Estado de México invites your participation, as presenters or attendants, in the Eighth Annual Convention of the Media Ecology Association, to be celebrated in Mexico City from June 6–10, 2007.
The Tecnológico de Monterrey was founded in 1943 by a group of Mexican entrepreneurs and executives. It is a private educational institution, independent of any political or religious group. The Tecnológico de Monterrey system has a nationwide presence and also extends its educational services abroad to other Latin American countries and other cities of the world.
The convention coordinators and organizing committee invite the submission of papers, roundtable and panel discussions, workshops, films, multimedia presentations, performances, and any other proposals relating to all aspects of the media ecology tradition founded by McLuhan, Mumford, Ong, Postman, and others.
As Neil Postman asserted, a new technology does not merely add something to a culture; it transforms everything. The transformation is ecological and the consequences of the change are always fast, often unpredictable, and largely irreversible. And, as Marshall McLuhan reminded us, the technology reshapes and restructures patterns of social interdependence along with every aspect of our personal lives.
Join us to continue this dialogue about “Technology and Transformation” and its impact on society, from the media ecology perspective.
Completed papers are eligible for the Top Paper Award and Linda Elson Scholar Award for Top Student Paper. Please indicate your interest in competing for either award on a separate title page with full contact information, making sure to remove all identifying information from the text pages. Competitive papers should be formatted in accordance with the fifth edition of the Publication Manual of the American Psychological Association.
The MEA is an international organization, and our 2007 convention is a defining moment for us, as it will be our first annual meeting held outside the United States. Please join us as we celebrate and commemorate this important rite of passage. Conference attendees will also have the opportunity to participate in special guided bilingual tours to Teotihuacán, site of some of the largest pyramids in Mexico and one of the most extraordinary archeological sites in the Western Hemisphere, and to downtown Mexico City, including the major cultural and historic sites in the Centro Histórico (the Zócalo or Constitution Square, Metropolitan Cathedral, the ruins of the Great Temple of the Aztecs, the National Palace with its murals by Diego Rivera), the monuments of Reforma Avenue, and the museums of Chapultepec Park (the Archeology Museum, Museum of Modern Art, Rufino Tamayo Museum of Contemporary Art, and the National History Museum, located in the famed Castle of Chapultepec).
Please send all inquiries and electronic copies of papers and proposals to the convention coordinators:
[Spanish Language]
Fernando Gutiérrez
Department of Communication
Tecnológico de Monterrey, Campus Estado de México
KM 3.5 Carr. Lago de Guadalupe
Atizapán de Zaragoza, Estado de México
52 55-5864 5612 (voice)
52 55-5864 5319 (fax)
<fgutierr@itesm.mx>
or
[English Language]
Thom Gencarelli
Department of Broadcasting
Montclair State University
Montclair, NJ 07043
973-655-7339 (voice)
973-655-5432 (fax)
<gencarellit@mail.montclair.edu>
Submission deadline: December 15, 2006
A printable set of this call is available as a
PDF file.
