The Internet as a Media Extension: The Case of Mexico

In recent years, we have been studying the organization and arrangement of complex media environments and the new media ecology in Mexico. As in other parts of the world, this new media ecology is the product of some important technologies that have been altering the environment and contributing to the formation of new societies with particular characteristics that differ from the general culture. One of these technologies -which tend to take on mythical proportions- is the Internet. The purpose of this work is to show how environments are changing in Mexico and the manner in which the Internet gives a fresh perspective to traditional activities in this society.

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