How to scale Mt. Google
Getting your site on the first page can turn a hobby into a thriving business.
By Paul Sloan, Business 2.0 Magazine editor-at-large
(Business 2.0 Magazine) — A little over a year ago, Giovanna Villanueva was toiling away in virtual obscurity. No matter what she did to her website, where she sells kitchen cabinets for several brick-and-mortar businesses, it ranked so low on Google that the search engine was hardly bringing her any customers.
Yet today KitchenCabinetMart.com is a remarkable turnaround story: Search “kitchen cabinets” – the most popular phrase in the category – and her site pops up near the top of Google’s all-important first page, even trumping one of the country’s largest cabinetmakers, Merillat. The result: revenue of $10,000 a month and more inquiries than her one-woman business can handle. “I can’t keep up with the e-mail,” Villanueva says.
This a good case about Search Engine Optimization. If you want to read the complete history go to: http://money.cnn.com/magazines/business2/business2_archive/2007/05/01/8405661/index.htm