This presentation is based on a previous work that I did with my colleagues Octavio Islas and Amaia Arribas. I gave this talk in the 21st MEA Annual Convention. The theme of the 2020 convention was “Communication Choices and Challenges.”

“In every act of communication, people make choices. We choose where, when, and how to express ourselves or locate and use information. We choose the medium that seems best suited to the task: are we trying to reach the largest possible audience, get the word out quickly, or ensure that our message reaches future generations? Do we wish to convey a deep sense of intimacy, empathy, authority, or cool distance? Are we looking for information from a wide variety of perspectives, confirmation of what we already believe, or the deepest possible exploration of an issue?”
(MEA Annual Convention, 2020)

The presentation was divided into two parts. In the first, I describe the concept Media Ecology and its relevance, then how humanity has transited to the so-called Fourth Industrial Revolution (4IR); what threats and challenges have derived from this new transformation; who benefits and who affects; what nuances begin to appear in various places, what is behind this new global proposal; and where its development is emerging. In the second part, I focus on the general analysis of transhumanism and the effects observed by the appearance and evolution of the various technologies that underlie this new industrial revolution, from the Media Ecology perspective.

Here is a part of the program: